MISSION
Our Commitment
At Simplified Partners, we're dedicated to helping e-commerce and boutique retail owners enhance their financial capabilities since 2019. Our expertise in bookkeeping and financial advisory services allows clients to simplify their finances, effectively track cash flow, and maximize profits without the need for a CFO. We specialize in serving Shopify, Amazon, Etsy, and smaller brick-and-mortar stores with revenues under $3M.
You can choose to work with us by booking a one-time call, working with us monthly via our 1-on-1 bookkeeping and advisory packages, or enroll in our upcoming Smart Money Academy course, where we empower our clients that prefer to DIY their finances to do so wisely, leading to greater clarity, simplification and ease understanding their business finances.
About Maria
I'm so glad you have stopped by! I want to let you know that if you are an e-commerce or retail business owner, and you love what you do but really struggle when it comes to the finances, I completely understand where you are coming from.
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There are a lot of different types of businesses, and all have their challenges. The challenges you face as an e-commerce or retail brick-and-mortar business owner are unique, and multi-faceted.
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Between the amount of inventory to keep on hand, to channel fees, to store and fulfillment team members, to market spend, to advertising return, cost of goods and more, you need more than most businesses a solid and consistent financial plan you can count on.
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Through my 1-to-1 accounting services, coupled with our soon-to-be online course, we offer the perfect solution no matter your size or budget.
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The goal for you is to get accurate, updated financials at your fingertips now, AND keep them there month after month, year after year.
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Want to chat with me 1-on-1 about how we might work together?
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My Experience
2019-current
Owner
Simplified Partners
Accounting + Financial Advisory
I get to work 1-on-1 with amazing small business owners helping them get a handle on their books and understand their financial position so they can make better business decisions. I started by helping businesses in many industries, and in 2024 deciding to focus exclusively on e-commerce and retail brick-and-mortar brands.
2013-2019
Chief of Staff & Director of Strategy
Business Analyst
I was employed by a large restoration company helping small franchise business owners with financial management, business operations and process improvement. As Director of Strategy and Chief of Staff, worked across all corporate divisions to create and scale processes, lead strategic direction and projects that led to sustainable results.
2008-2013
Lean Six Sigma Master Black Belt
Process Improvement Consultant
Worked with large corporations to identify the biggest areas of operational improvement in their chosen division or discipline. Worked 1-on-1 with students helping them to measure the problems, interview stakeholders, conduct experiments and build improvement plans to streamline operational processes, reduce time and increase profits.